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ADVANCED ARCHITECT ENGAGEMENT STRATEGIES FOR CONSTRUCTION SALES TEAMS WORKSHOP

WORKSHOP OVERVIEW

This advanced course equips sales staff with the skills to identify and cater to seven distinct architect personas. By understanding the unique motivations, preferences, and challenges of each persona, sales teams can tailor their strategies, fostering stronger and more effective collaborations with architects.

 

WORKSHOP MODULES

  • Introduction to the seven identified architect personas
  • Understanding the significance of personalised engagement strategies
  • Deep dive into each architect persona (x7 personas)
  • Crafting personalised value propositions for each architect persona
  • Developing communication strategies that resonate with individual motivations
  • Role-playing exercises, simulating sales interactions with different architect personas
  • Best practices for adapting sales presentations and proposals to specific preferences

WORKSHOP DETAILS

Workshop duration is flexible from a 3-hour session to full day session – the choice is yours!

Instructor-led presentation of workshop material in Gauteng or MS Teams to 5 – 10 attendees per session.

Learner workbook provided with practical activities, further reading links, and YouTube links.

Certificate of completion will be issued to each participant after successful attendance of each course.

One month of free telephonic and or email support is provided to all successfull attendees of a course.

DID YOU KNOW?

A poll among 4,000 sales professionals indicated that 64% of sales professionals discuss their competitor’s offering with their prospect in order to win a deal – The Quota, 2024.

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TESTIMONIAL

"The expertise and insights offered by Knowbility Skills Lab have been instrumental in enhancing our team's capabilities and performance."

Etex Group - Marvin Moodie
Etex Group - Marvin Moodie
Head of Commercial and Export

"Thank you Knowbility for helping us convert our CAD drawings to Revit models. This is the perfect addition to our website driving specification business. Your expert knowledge and understanding of the industry helped fast track the project. We were impressed by the quality service and quick turnaround time. The customer service was seamless and excellent, and we look forward to utilising your services again soon. LecicoSA highly, highly recommends Knowbility!"

LecicoSA - Sonia Magni
LecicoSA - Sonia Magni
Marketing Manager