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Professional Specification Sales

PROFESSIONAL SPECIFICATION SALES COURSE

COURSE OVERVIEW

The intermediate training pillar focuses on strategic construction specification sales tactics and marketing methods. Building on their current experience base to take it to the next level.

COURSE MODULES

  • Construction industry specification needs
  • Establish lasting relationships with specifiers
  • Customer motives and sales techniques
  • Features, advantages and benefits
  • Professional presentation skills
  • Your USP and UPB, meeting customer needs
  • Proposal efficacy assessment
  • Customer acceptance processing
  • Sales cycle analysis and review
  • Customer segmentation, setting goals
  • LinkedIn: Maximise your social selling skills

COURSE DETAILS

Course duration is flexible from weekly 1-hour sessions to full day sessions – the choice is yours!

Instructor-led presentation of course material in Gauteng or MS Teams to 5 – 10 attendees per session.

Learner workbook provided with practical activities, further reading links, and YouTube links.

Certificate of completion will be issued to each participant after successful attendance of each course.

One month of free telephonic and or email support is provided to all successfull attendees of a course.

DID YOU KNOW?

“9 out of 10 professionals prefer that product manufacturers be involved in the specifying process, and many actually expect assistance with writing, editing, or reviewing the specs.” – AIA, 2019

TELL ME MORE

TESTIMONIAL

"The Professional Specification Sales course was dynamically presented over Zoom and the interaction with my team was great. It enhanced my specification teams’ knowledge and added confidence to drive spec sales by giving practical tools and tips that they can immediately take into the field. Highly recommended!"

Interslab - Kerry Mannix
Interslab - Kerry Mannix
Projects Manager

"Great learning, we really liked the interaction. Thanks to the industry-specific content, my team can apply what they have learnt immediately, reinforcing, and strengthening our capabilities at an international level."

Jaeger TTC - Pieter Aucamp
Jaeger TTC - Pieter Aucamp
General Manager

"The expertise and insights offered by Knowbility Skills Lab have been instrumental in enhancing our team's capabilities and performance."

Etex Group - Marvin Moodie
Etex Group - Marvin Moodie
Head of Commercial and Export