info@knowbility.co.za
+27 11 568 1132

WHAT THE SPEC COURSE

COURSE OVERVIEW

The essential training pillar provides the learner an in-depth knowledge to the construction industry, specification sales and marketing channel in South Africa.

COURSE MODULES

  • Introduction to the construction industry
  • How it works: Project cycle stages and stakeholders
  • Specification personas, approaches and methods
  • Competitor evaluation and tracking
  • Specification selling and methods
  • Top client mapping and tracking
  • Cold calling: Script building
  • Objection handling
  • Time management and activity audit
  • Practical in-person sales skills
  • Digital research and networking

COURSE DETAILS

Course duration is flexible from weekly 1-hour sessions to full day sessions – the choice is yours!

Instructor-led presentation of course material in Gauteng or MS Teams to 5 – 10 attendees per session.

Learner workbook provided with practical activities, further reading links, and YouTube links.

Certificate of completion will be issued to each participant after successful attendance of each course.

One month of free telephonic and or email support is provided to all successfull attendees of a course.

DID YOU KNOW?

“88% of architects say that building relationships with manufacturers is important to their professional success”. – The Architect’s Journey to Specification: Rethinking the Relationship Between Architects and Manufacturers

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TESTIMONIAL

"It was refreshing to work with a company like KSL, the team has extensive specification and construction project industry expertise. KSL does not apply a one size fits all approach and tailored its course content to align with our operational needs and sales strategy. I recommend KSL and look forward to working with them again in the future."

Franke - Clinton Soutter
Franke - Clinton Soutter
National Sales Manager

“What stood out to us was how well you understood what we needed and how you made everything fit just right for our team. The lessons were clear and full of good tips that our team could start using right away. It made the training not just useful, but something they enjoyed and learned a lot from.”

Kirk Marketing - Eben Ras
Kirk Marketing - Eben Ras
National Sales Manager

"From the onset, the professionalism and tailored approach taken by your trainers stood out. They not only addressed our specific needs but also infused the sessions with practical strategies that our team could immediately apply."

WOMAG - Pieter Jousse-Burger
WOMAG - Pieter Jousse-Burger
Sales Manager - Western Cape