Customer surveys are valuable tools to engage with an organisation’s greatest asset: its customer. A thorough and professionally executed customer survey is designed to answer questions related to:
How can KSL help?
At KSL we offer flexible survey options. Surveys are strategically crafted and conducted by a trained expert who is able to extract information that can be used as base to improve organisational standards and performance.
Surveys conducted over email to your customer base.
When the brand requires essential feedback. Surveys could be done on a monthly, quarterly or annual basis.
Surveys conducted over telephone to your customer base.
When the brand requires essential feedback with a guaranteed response rate.
A monthly survey of your distribution network to:
- Quantify market sentiment to brand
- Monitor the effect of service improvement efforts
- Identify areas of improvement.
Customise frequency, target market and intent.
E.g. – New product strategy and go-to-market launch monitoring.
Frequently Asked Questions
As a company, you remain in control of the amount of information you are willing to share with our team. In most instances the amount of information shared is driven by what you wish to achieve from the survey. The extent of the feedback reported following, the survey will be determined by the amount of information shared.
Our surveys are conducted by a team of trained internal service consultants, who are experienced in drawing out underlying information regarding their sales experience and not simply asking a range of generic questions. Our reporting details the positive as well as the negative feedback. The negative feedback is reported in a discreet manner as agreed upon by you.
The nature of a business relationship hinders the ability to provide honest raw feedback due to fear of risking the relationship or jeopardising an employee. Customers are more likely to provide honest feedback to an objective party who they do not have any relation to. The report is also a great tool to present to top management or key stakeholders as a trusted source.
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