This course helps you tackle challenges like disorganised customer information and aims to enhance your team’s ability to meet account growth targets. You will learn to:

• Understand account sales and the sales steps in the projects industry.
• Master how to sell more to current customers and offer them related products or services. This directly improves account growth.
• Learn smart ways to talk about discounts.
• Handle worries and difficult questions that come up in account sales.
• Work well with your team and communicate effectively in sales.
• Learn how to work with the team of people who make buying decisions.
• Start projects where you create things together with your accounts. This builds stronger relationships and helps with co-creation initiatives.
• Get project management skills useful for an account manager.
• Build a strong plan for your main accounts: how to track and measure your goals to help sales grow. This links directly to getting tangible results and measurable KPIs.