Advanced Architect Engagement Strategies for Construction Sales Teams

Workshop Overview

Architects play a central role in getting products chosen for construction projects. This advanced workshop gives sales staff the skills to find and work with seven different types of architects. By understanding what drives each architect, what they like, and what challenges they face, sales teams can change their plans to build stronger and better working relationships with them. This helps you become a trusted partner, offering solutions to project problems and making it less likely your product will be replaced by another.

What you Will explore

This workshop is designed to give you practical skills and insights. You will learn to:

  • Introduction to Architect Personas: 
    • Get to know the seven different architect types we have found.
    • Understand why it’s so important to change how you work with each one.
  • Deep Exploration of Architect Personas: 
    • Look closely at each of the seven architect types.
  • Tailoring Sales Approaches for Each Persona: 
    • Create special ways to show your value that appeal to each architect , focusing on benefits, availability, and ease of application.
    • Develop communication plans that connect with what motivates each person , and even teach them new insights about their needs or the industry.
    • Practice through role-playing: Act out sales talks with different architect types, simulating how to provide valuable insights.
    • Learn the best ways to change your sales presentations and proposals to fit what each architect prefers , helping to streamline the specification process.

Workshop Details

  • How Long: The workshop duration is flexible, from weekly 1-hour sessions to full-day sessions – the choice is yours! 
  • How We Teach: Our expert trainers will lead the workshop for 5 to 10 attendees per session. This can happen in person in Gauteng or online using MS Teams.
  • Your Materials: You will receive a Management Implementation guideline, built specifically to help you seamlessly integrate the workshop’s insights into your daily team operations.
  • Finish Strong: You will receive a certificate of completion.
  • Extra Help: Get one month of free telephonic and email support after the workshop.

Who Should Attend?

This workshop is perfect for experienced sales professionals and teams in the construction industry who want to deepen their understanding of architects and improve their ability to connect and collaborate with them more effectively. It’s especially useful for those looking to build lasting relationships with specifiers and influence early design decisions.

Enquire about this workshop



    Subscribe for updates

      Quick Navigation

      Contact Details

      Copyright Knowbility 2025 | All Rights Reserved | Designed & Developed by Danikb