This course helps you become a trusted advisor in the specification sales process. You will learn to:

• Get a good introduction to the construction industry. 
• Learn how projects move through different stages and who is involved at each step. 
• Understand the key people who decide on product specifications, and how to best reach them and work with them. 
• Find out how to study other companies and keep track of what they are doing. 
• Master the skills for selling products specifically for project specifications. This includes understanding that a specification is a recommendation, and the real sales lead happens at the bidding phase. 
• Learn to identify and keep track of your most important clients. 
• Build effective scripts for making cold calls.
• Practice how to handle questions and concerns from potential customers. 
• Improve your time management and learn to review your daily work tasks. 
• Gain practical sales skills for in-person meetings.
• Learn to find information and connect with people using digital tools.