Give your reps a sparring partner: a custom GPT built for the substitution conversation.
Most specification reps will tell you they know how to defend a spec against substitution. But ask when they last
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Every project goes over budget. Your luxury spec is usually the first thing cut.
On a premium project, you rarely lose the spec to a competitor. You lose it later, in a value engineering
You’re not losing the spec to a competitor. You’re losing it to last time.
When a spec goes against you, it’s tempting to assume a rival manufacturer simply out-sold you. Most of the time,
The spec is already shortlisted before your rep gets the meeting.
By the time your rep gets a meeting with a specifier, the shortlist is often already decided. The specifier built
ChatGPT can draft the proposal. It can’t read the room.
Your rep can turn around a technical proposal in twenty minutes now instead of two hours. That part’s solved. ChatGPT
AI Won’t Replace Salespeople. But It Will Replace Unprepared Sales Teams
In the South African construction and manufacturing sector, sales has never been “quick wins and slick talk”. It’s built on